While Virtual reality has grabbed many of the headlines in recent months, its lesser-remembered cousin Augmented Reality (AR) has been put to some interesting use in online retail. With Invesprco estimating that around $2.4 trillion will be spent online next year, making up 8.8% of all retail spending, companies are right to be looking for an edge.

Here, we look at what AR is, how it can be used and who is using it well.

What is Augmented Reality?
A very simple place to start is with what AR actually is and how it is used. Augmented Reality is a technology which superimposes a computer-generated image on a user’s view of the real world. In modern technology, it is most commonly implemented using a person’s phone camera.

How can it be used?
In theory, AR can be used in any situation where information can be overlaid on a live feed, making its potential uses widespread.

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